A side-by-side scorecard of 13 features across seven platforms, covering agency tools, commerce, marketing and SEO, and security.
Every platform scored on 13 features that matter most to small businesses, agencies and enterprise buyers.
| Feature | Wix | Duda | Framer | Shopify | Squarespace | Webflow | WordPress |
|---|---|---|---|---|---|---|---|
| Agency / Team Management | |||||||
| Client collaboration / approvals | 5 | 5 | 4 | 3 | 1 | 5 | 1 |
| Role-based permissions | 5 | 5 | 5 | 5 | 4 | 5 | 4 |
| White-label branding | 4 | 5 | 1 | 1 | 2 | 2 | 1 |
| Commerce & Payments | |||||||
| Built-in ecommerce store | 5 | 5 | 1 | 5 | 4 | 5 | 1 |
| Product limits / catalog scale | 5 | 4 | 1 | 5 | 3 | 4 | — |
| Transaction fees | — | 5 | 1 | 3 | 3 | 4 | 1 |
| Marketing, SEO & Content | |||||||
| Blog / CMS for content marketing | 5 | 3 | 4 | 4 | 4 | 5 | 5 |
| Built-in SEO tools | 5 | 5 | 5 | 4 | 5 | 4 | 2 |
| Email marketing / marketing tools | 5 | 2 | 2 | 4 | 4 | 2 | 1 |
| Forms and lead capture | 5 | 4 | 4 | 5 | 4 | 5 | 1 |
| Security & Trust | |||||||
| Password-protected pages or site | 4 | 4 | 5 | 4 | 4 | 5 | 4 |
| SSL / HTTPS included | 5 | 5 | 5 | 5 | 5 | 5 | 2 |
| Uptime / hosting reliability | 5 | 5 | 4 | 3 | 2 | 5 | 1 |
Tools agencies and in-house teams use to collaborate with clients, control access and resell sites under their own brand.
Wix and Duda lead this category. Both score 5 on client collaboration and role-based permissions, with Webflow matching on collaboration. Duda is the only platform to earn a 5 for white-label branding, one point ahead of Wix; every other competitor scores 2 or lower.
Category leader: Duda (5.0 avg)
Native ability to sell online, scale a product catalog and keep transaction costs down.
Wix, Duda, Shopify and Webflow all earn a 5 for a built-in store. On catalog scale, Wix and Shopify lead with 5s. Framer and core WordPress lack native commerce, scoring 1. Transaction fees have not yet been scored for Wix.
Category leader: Wix (5.0 avg)
Built-in tools for attracting and converting visitors without bolting on third-party apps.
Wix is the only platform to score 5 on every feature in this category. The widest spread is email marketing, where Wix's 5 compares with 4 for Shopify and Squarespace and 2 or lower for Duda, Framer, Webflow and WordPress.
Category leader: Wix (5.0 avg)
Baseline protections and infrastructure that keep sites secure and online.
SSL is table stakes, with every hosted builder scoring 5. Uptime separates the field: Wix cites multi-cloud hosting and a 99.99% uptime figure, Webflow and Duda publish uptime targets, Framer offers guarantees on Enterprise, and Squarespace, Shopify and core WordPress publish no specific SLA.
Category leader: Webflow (5.0 avg)
In CompeteStack's analysis Wix scores 5 on all four marketing, SEO and content features: blogging, SEO tools, email marketing, and forms and lead capture. No other platform scores 5 across the whole category.
Wix and Duda lead for agencies. Both score 5 for client collaboration and role-based permissions. Duda scores 5 for white-label branding versus Wix's 4.
Wix, Duda, Shopify and Webflow each score 5 for a built-in ecommerce store, and Squarespace scores 4. Framer and core WordPress score 1 because they lack a native store.
Wix, Duda and Webflow score 5 for hosting reliability. Wix cites multi-cloud hosting and a 99.99% uptime figure, while Webflow and Duda publish uptime targets or guarantees.
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