Wix vs Duda
4.8 vs 4.4 overall (Wix +0.4)
4 ahead 2 behind 7 parity
Biggest gap: Transaction fees (-15*)
Executive Summary
Wix vs. the Top Website Builders: 2026 Competitive Analysis
How Wix stacks up against Duda, Framer, Shopify, Squarespace, Webflow and WordPress across 13 features and three buyer segments, from small businesses to enterprise teams.
4.8/5Wix overall score
13Features tracked
3Buyer segments
6Competitors
Key findings
- Wix leads the market overall at 4.8 out of 5, ahead of Duda and Webflow (4.4), Shopify (4.0), Squarespace (3.6), Framer (3.4) and core WordPress (2.0).
- Its lead holds across all three segments, peaking at 4.9 among SMBs launching websites on premium plans.
- Marketing is Wix's strongest category. Built-in email marketing earns a 5, versus 2 for Duda, Framer and Webflow.
- Hosting reliability is a differentiator against Squarespace, Shopify and WordPress, which publish no specific uptime guarantee.
- Agencies are the most contested ground. Duda's white-label branding (5 vs Wix's 4) is the clearest area where a competitor leads.
Overall competitive score
Scores by buyer segment
Segment scores weight each feature by how much it matters to that buyer. Wix ranks first in every segment.
| Segment | Wix | Duda | Framer | Shopify | Squarespace | Webflow | WordPress |
|---|---|---|---|---|---|---|---|
| SMBs launching websites with premium plans | 4.9 | 4.3 | 3.5 | 4.0 | 3.7 | 4.3 | 2.0 |
| SMBs needing built-in website and payment security | 4.8 | 4.5 | 3.2 | 4.0 | 3.6 | 4.4 | 1.9 |
| Enterprise | 4.8 | 4.4 | 3.4 | 3.9 | 3.4 | 4.4 | 2.1 |
| Overall | 4.8 | 4.4 | 3.4 | 4.0 | 3.6 | 4.4 | 2.0 |
Head-to-head snapshots
Feature-level wins, losses and ties for Wix against each competitor. See the gap analysis for the full breakdown.
Wix vs Framer
4.8 vs 3.4 overall (Wix +1.4)
8 ahead 2 behind 3 parity
Biggest gap: Email marketing / marketing tools (+15)
Wix vs Shopify
4.8 vs 4.0 overall (Wix +0.8)
6 ahead 1 behind 6 parity
Biggest gap: Uptime / hosting reliability (+10)
Wix vs Squarespace
4.8 vs 3.6 overall (Wix +1.2)
9 ahead 1 behind 3 parity
Biggest gap: Uptime / hosting reliability (+15)
Wix vs Webflow
4.8 vs 4.4 overall (Wix +0.4)
4 ahead 2 behind 7 parity
Biggest gap: Email marketing / marketing tools (+15)
Wix vs WordPress
4.8 vs 2.0 overall (Wix +2.8)
10 ahead 1 behind 2 parity
Biggest gap: Forms and lead capture (+20)
* Wix has not yet been scored on transaction fees, so this gap is provisional.
How we score. Each feature is rated 1 (weak or absent) to 5 (best in class) per platform using public documentation, help centers, and status pages. Segment scores weight each feature by how much it matters to that buyer group. A dash (—) means the feature has not yet been scored for that platform. Transaction fees have not been scored for Wix yet, so comparisons on that feature are provisional.
Frequently asked questions
Which website builder scored highest in CompeteStack's analysis?
Wix scored highest overall at 4.8 out of 5, leading every segment we measured: 4.9 for SMBs launching websites on premium plans, 4.8 for SMBs needing built-in website and payment security, and 4.8 for enterprise buyers.
Who are Wix's closest competitors?
Duda and Webflow are closest, each scoring 4.4 overall. Shopify follows at 4.0, Squarespace at 3.6, Framer at 3.4, and core WordPress at 2.0.
Where does Wix have the biggest advantage?
Wix's largest advantages are in marketing tools: built-in email marketing, forms and lead capture, and blogging. It also scores highly on hosting reliability, citing multi-cloud infrastructure and a 99.99% uptime figure.
Where do competitors beat Wix?
Duda edges Wix on white-label branding for agencies, and Framer and Webflow score slightly higher on password-protected pages. Transaction fees have not yet been scored for Wix, so that comparison is pending.
How were these scores calculated?
CompeteStack rated 13 features from 1 to 5 for each platform using public documentation, then weighted each feature by its importance to three buyer segments to produce segment and overall scores.
Continue the analysis
NextFeature Library
Every feature scored for all seven platforms.NextGap Analysis
Where Wix leads and trails each competitor.
Every feature scored for all seven platforms.NextGap Analysis
Where Wix leads and trails each competitor.
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