A side-by-side scorecard of 13 features across seven platforms, covering email creation, automation, commerce and growth, and analytics and pricing.
Every platform scored on 13 features that matter most to the three buyer segments in this analysis.
| Feature | Mailchimp | ActiveCampaign | Brevo | Constant Contact | Kit | Klaviyo | MailerLite |
|---|---|---|---|---|---|---|---|
| Email Creation & Deliverability | |||||||
| Drag-and-drop email builder | 5 | 4 | 4 | 5 | 3 | 5 | 5 |
| Deliverability and inbox placement | 4 | 5 | 3 | 4 | 4 | 4 | 4 |
| A/B testing | 5 | 5 | 4 | 3 | 3 | 5 | 4 |
| Automation & Personalization | |||||||
| Automation workflows / customer journeys | 4 | 5 | 4 | 3 | 4 | 5 | 4 |
| Segmentation and personalization | 4 | 5 | 4 | 3 | 4 | 5 | 4 |
| AI content and send-time optimization | 5 | 4 | 4 | 4 | 3 | 5 | 4 |
| Commerce, Channels & Growth | |||||||
| Ecommerce integrations and product recommendations | 4 | 4 | 3 | 3 | 2 | 5 | 3 |
| SMS marketing | 3 | 4 | 5 | 3 | 1 | 5 | 2 |
| Landing pages and signup forms | 4 | 4 | 4 | 4 | 5 | 4 | 5 |
| Paid newsletters / creator monetization | 1 | 1 | 1 | 1 | 5 | 1 | 4 |
| Analytics & Pricing | |||||||
| Reporting and revenue attribution | 4 | 4 | 3 | 3 | 3 | 5 | 3 |
| Free plan and entry pricing | 3 | 1 | 5 | 1 | 5 | 3 | 4 |
| Pricing scalability as list grows | 2 | 3 | 5 | 2 | 3 | 2 | 5 |
Building emails, testing them and getting them into the inbox.
Mailchimp, Constant Contact, Klaviyo and MailerLite all score 5 on the email builder, while Kit's editor is deliberately minimal. ActiveCampaign is the only platform to score 5 on deliverability.
Category leader: Mailchimp & ActiveCampaign & Klaviyo (4.7 avg)
Sending the right message to the right person at the right time without manual work.
ActiveCampaign and Klaviyo lead with 5s on automation workflows and segmentation, where Mailchimp scores 4. Mailchimp matches Klaviyo with a 5 on AI content and send-time optimization.
Category leader: Klaviyo (5.0 avg)
Selling, reaching people beyond email and growing an audience.
Klaviyo leads on ecommerce integrations and ties Brevo for SMS. Kit leads on creator monetization and ties MailerLite on landing pages. Mailchimp has no paid newsletter feature.
Category leader: Klaviyo (3.8 avg)
Measuring results and what it costs to start and to grow.
Klaviyo leads on revenue attribution. Brevo and MailerLite stand out on cost as a list grows, Kit and Brevo have the most generous free plans, and ActiveCampaign and Constant Contact have none.
Category leader: Brevo (4.3 avg)
ActiveCampaign and Klaviyo both score 5 for automation workflows and for segmentation. Mailchimp, Brevo, Kit and MailerLite score 4.
Klaviyo scores 5 for ecommerce integrations and product recommendations and 5 for SMS. Mailchimp and ActiveCampaign score 4 on ecommerce.
Brevo and MailerLite score 5 for pricing scalability. Mailchimp, Klaviyo and Constant Contact score 2.
Kit scores 5 for paid newsletters and creator monetization, followed by MailerLite at 4. The other platforms score 1.
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